WHO
Innovative professional with 15+ years of experience in federal government (7) and marketing agency (8). Working in a corporate setting for 7+ years and in the private sector including hospitality, non-profit and healthcare industry. Dynamic, great communicator, organizational skills, and does well when collaborating with other stakeholders.
WHY
Experienced in developing website strategies to expand brand visibility and drive revenue growth. Instrumental in leveraging digital platforms to optimize performance metrics, encompassing website traffic, conversion rates, and customer engagement. Experienced in Web, Digital Marketing, PPC, SEO, Landing Pages, CRM, email automation and Project Management.
HOW
Outstanding leadership skills; establishing development teams, evaluating skill sets, roles and transforming workflows. Demonstrated mastery in managing HTML email developing with a strong emphasis on following best practices to provide best UX/UI. Can initiate, lead, develop, deliver new communication strategies and enhance existing ones.
Landing Pages
Outdated Landing Page
Before
Narrow and long landing page creating endless scroll and forces user to scroll below fold-line to complete CTA.
Updated Landing Page
After
Use of space to fit everything on one page and eliminate the scroll. Added subtle dynamic effect to guide the User.
E-Commerce UX/UI
Responsive and Mobile
Website Before & After
Mobile Formatting Issue
When viewed on a mobile device, Team’s section on a webpage overlaps making it impossible to read.
Responsive Email Before & After
Email Mobile Formatting Issue
Email was not rendering correctly and it wasn’t responsive. Images and text were not displaying as desinged.Forms
Preference Center
Outdated Form Before
Preference Center
Updated Form After
Data Attribution and Overview YoY
